is an example of one of the ideas I had for Adnams for their regular
"Ale Trail" loyalty scheme.
The idea was that customers would collect domino stickers when purchasing
a pint at any of the selected pubs and when they had completed the domino
board, could send it back to Adnams and receive a gift.
worked on many such loyalty schemes for Adnams.
It's amazing how dated this design looks within such a short time, however
the concept and the literature worked extremely well at the time.